We’re a brand development

and social marketing agency

We help record labels, cultural institutions, and creative leaders tell their stories online.

Oh, and we even run a digital magazine.

Got a question?

A man wearing glasses, a black shirt, and black pants stands in front of a black door with a sign that reads 'Salon Bruno Coquatrix.' He is touching his glasses and is positioned next to a large sculpture of a woman with arms raised above her head, attached to the wall.

Who are we?

We’re a narrative-driven digital marketing, social media, and branding agency for the creative industries.

Here at Impostor Syndrome, we believe that every great project starts with a story. That’s why the first thing we ask at the start of every project is ‘why should your fans care about this?’.

We specialise in brand management, encompassing everything from a full aesthetic rejuvenation and brand voice development to full-service digital platform management.

We’re also adept digital project managers, working with clients from inception to execution to deliver world-leading paid and organic digital campaigns.

After all, with 15+ years' experience across the music, digital, and creative sectors, we like to think we’ve picked up a few tricks and tips along the way.

A man with dreadlocks wearing black sunglasses, a white shirt with a yellow-green accent, and various bracelets, sitting on a white surface, looking at the camera.

Some recent highlights

A man with glasses, wearing a pink cap, a graphic t-shirt, a light hoodie, and striped pants, standing in front of a black wall with orange stripes and a 'No Smoking' sign.

A young man with wavy brown hair and blue eyes, wearing a blue patterned shirt, resting his chin on his hand with a ring on his finger and a small hoop earring in his ear, against a blue background.

A person wearing a black cap and leather jacket holds up a shiny, modern, skull-shaped ring towards the camera, with a hardwood floor and some furniture in the background.

A man with short dark hair and light stubble facing slightly to the right, wearing a white hoodie and a black jacket, standing outdoors at dusk with blurred city skyline in the background.

A woman with long brown hair sitting inside a white car, smiling at the camera, with rain on the car windows and a brick building in the background.

Three people walking down a city street at dusk. The person in the center is a woman with black hair wearing a patterned coat, black top, and striped pants. The person on the left is a woman with long dark hair in a black outfit. The person on the right is a man with a beard in a dark suit. Buildings and parked cars are visible in the background.

A man in white and light blue clothing is entangled in a web of orange ropes on a black background, appearing to struggle or climb.

Two men sitting on a vintage brown leather sofa in a room with a wooden floor. One man with long hair and a beard wearing a red cap and a checkered shirt, looking at the camera. The other man with long hair and a beard wearing a patterned vest over a white t-shirt, relaxing on the sofa. In front of the sofa is a wooden coffee table with a cup, and decorative figurines and a paper house on it.

A woman with long brown hair appears to be playing a saxophone or similar wind instrument, with a red background. She is wearing a colorful embroidered garment and jewelry.

What do we do?

Like any good digital agency, we wear a lot of hats here at Impostor Syndrome HQ.

Here’s a little list of our core offerings:

Full-service digital presence management, including social ideation and brainstorming, content creation, multi-channel post scheduling, best practice updates, and full social media management.
Cross-platform digital storytelling, brand development and aesthetic rejuvenation.
Creative marketing consultancy, development, and long-term project execution.
Data-driven audience and brand audits (and subsequent corrections) alongside our sister company, and audience analysis leaders, Backline.
Dually data-driven and holistic project development and marketing for music, technology, and creative companies.

And that’s not all, of course. We’re well-versed in creative problem-solving - so if you’re looking for help with something that’s not on this list, just drop us a line.

Trusted by

We’re lucky to have worked with a slew of world-leading brands and creatives from all corners of the music, culture, and entertainment worlds.

and more

Don’t worry - we know what you’re thinking.

“For a music marketing company, they haven’t given us many songs to listen to, have they?”

Well, fear not - we’ve compiled a handy playlist of a few of our favourite releases that we’ve had the pleasure of working on recently. Because we’re nice like that.

Two people standing back-to-back, slightly blurred with motion, one with blonde hair and the other with white mohawk hairstyle, wearing jackets, in a neutral background.

But what makes us different?

Everything we do is driven by the principle that if you’re going to spend your time making things, you might as well make them great.

We’ve got proven, multi-strand music industry experience as managers of BRIT, GRAMMY, and Ivor Novello-nominated artists, marketers of critically acclaimed projects, and founders of groundbreaking data analysis companies.

And yet, we’re still not satisfied. That’s why we spend our time helping creative organisations (and individuals) get to the heart of their brand and work out how to reach more people than ever before with their new projects - and crucially, all while never once compromising on the quality of their output or their wider creative integrity.

There are a lot of ‘social media management’ companies out there, but we think we do things different. We take a 360-degree approach to branding, and understand on an innate level that a truly world-class digital campaign is about more than just a few social posts and a paid marketing plan.

And that’s us, really.

We’re Impostor Syndrome and we help culture-shaping brands tell their stories in ways that actually matter.

Think we can help with your next project?

Get in touch